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Ai and human

Automate the mundane, humanise the exceptional

October 21, 20243 min read

“Automate the mundane, humanise the exceptional”

I have just seen this quote and it really resonated with me as this is the reason Myma Digital exists!  I cannot tell you how many times I am told - oh no, chatbots are not for us, we like to talk to our guests".  I get it!  We are in the hospitality industry and it is a people industry,  all about service, connection and making memories.   So how can automation fit into that world?

Automate the mundane

I am actually surprised that 5-star properties are embracing AI and leading the way. I thought they would be the ones to hold on to the human touch the longest. But they have seen the future. AI is answering their guests' questions, wherever and whenever the guests want to ask them. The bots respond in an engaging, personalised manner and can handle over 2,000 simultaneous enquiries. They even automatically detect and switch to the guests' own language—now show me a front desk that can do that!

 In the ever-evolving world of hospitality, where guest experiences and operational efficiency are key, hotels are turning to Artificial Intelligence (AI) as a transformative ally. Rather than replacing the human touch, AI emerges as an invaluable companion, empowering hotel teams to reach new heights in service delivery and operational excellence.

 AI-driven solutions, such as chatbots and virtual assistants, seamlessly integrate into a hotel's existing workforce. These intelligent tools manage routine inquiries, provide instant support, and offer personalised recommendations around the clock. By handling repetitive tasks and addressing common questions, AI frees up valuable time for hotel staff to focus on creating personalised and unforgettable experiences that leave a lasting impact.

 One of AI's standout features is its effortless scalability. Chatbots, equipped with advanced natural language processing, multitask with ease, attending to numerous guest queries simultaneously. This scalability ensures that no guest request goes unattended, even during peak demand periods. It translates into heightened guest satisfaction and enables hotel teams to provide swift and efficient service, regardless of demand fluctuations.

 Moreover, AI's ability to continuously learn and refine responses sets it apart. By harnessing machine learning algorithms, AI systems adapt to guest preferences, delivering tailored recommendations and personalised experiences. This not only elevates guest satisfaction but also nurtures guest loyalty, fostering repeat business.

 By embracing AI as a complementary solution, hotels strike a harmonious balance between human warmth and technological innovation. Staff members can wholeheartedly focus on delivering genuine hospitality, while AI handles repetitive tasks, optimises efficiency, and ensures consistent service. The result? A seamless guest experience that marries the charm of personal interaction with the agility and convenience of AI-driven solutions.

 As the hospitality landscape evolves, integrating AI into hotel operations isn't just a choice; it's a necessity to stay competitive and meet the soaring expectations of tech-savvy travellers. Embracing AI empowers hotel teams, amplifies guest experiences, and catalyses operational excellence. The time has come for hotels to embrace this exciting technology and unlock its full potential as a valuable addition to their workforce. It's not about replacing; it's about enhancing and innovating towards a brighter future. 🌟

 Are you ready to automate the mundane?  Reach out to the Virtually Tourism team today to learn what AI can do for you.


blog author image

Tracey Patterson

Tracey is the Global Brand Manager for Myma Digital and shares her unique insights in to AI in the world of tourism and hospitality

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